Once again, Anastasia Beverly Hills has earned the top spot on Tribe Dynamic’s Earned Media Value report for the month of July. Tribe Dynamics reported the brand’s earned media value was $126.2 million, a 65 percent increase from July 2016.
Most of the brand’s earned media value came through Instagram, specifically $113 million. This content can be credited to the launch of the Anastasia Beverly Hills Subculture eyeshadow palette, which was highly anticipated by customers. For example, it was reported that influencer James Dickinson, who has 1.7 million subscribers on his YouTube channel, received $74,800 in earned media value from his video testing the palette. Altogether, mentions of the palette across social media gave the brand $5.3 million in earned media value in July.
Following Anastasia Beverly Hills was MAC with $84.7 million in earned media value, a 101 percent increase from July 2016, and NYX with $60 million in earned media value, a 51 percent increase from July 2016.
Other highlights from July include Maybelline’s social initiative #MNYBeautyBash, an event bringing beauty influencers to the Hamptons. Influencers created content from the event relaxing by the pool and taking boxing classes together using the brand’s hashtag. The event drove earned media value to
New York — When it comes to spring 2018 beauty trends from New York Fashion Week, it all boils down to three categories: glossy textures, graphic motifs and braids — lots of braids.
Glossiness — for hair and skin — is one of the key spring 2018 beauty trends dominating runways. While glowy skin has been in for several seasons, this year artists are taking it a step further to straight-up glossy. For hair, it’s coming in the form of the wet look — featuring slicked back, product-coated strands.
For makeup, it’s all about glossy skin and eyes.
“It’s the next generation of highlight – it’s not just a highlight, it’s glossy,” said James Kaliardos backstage at Baja East, where he led makeup for MAC.
“Sexy shine” is how Kaliardos described the look. “I’m glad we’re not doing a matte look. Just to be sort of shiny and add that extra texture – it’s almost like a piece of clothing, putting on something – putting this shine on, and it adds another element to the look. It looks super cool.”
“I know there’s a big trend for shiny foundation in Asia – they stay shiny … which is so interesting that it’s coming from there
A Carol’s Daughter hair style at Texture on the Runway.
The latest fashion and makeup trends weren’t the only stars of New York Fashion Week. For the third year, NaturallyCurly staged its Texture on the Runway event. This year more than 700 influencers, members of the media and other industry executives attended the September 7 fashion show at Gotham Hall. Hosted by NaturallyCurly.com cofounder Michelle Breyer and professional hairstylist Monica Stevens of MoKnowsHair, the theme was Real Women, Real Fashion, Real Texture.
“At Texture on the Runway, it’s all about the textured hair,” said Breyer. “Although more brands and designers are embracing texture, traditionally Fashion Week has been a seasonal reminder for many women that their beauty is not the right kind of beauty. For years, NaturallyCurly has been working to change that conversation, and that is why we feel it’s so important for Texture on the Runway to take place at New York Fashion Week every year. Because representation matters.” With more than 60 percent of men and women having some form of textured tresses, Breyer said it is more than a niche market.
NaturallyCurly teamed up with Sally Beauty to produce this year’s event. Karonda Cook, director of merchandising for Sally Beauty, said Texture on The Runway
PARIS — L’Oréal Paris plans to turn the Avenue des Champs-Élysées into a fashion runway on Oct. 1 in a project conceived with La Fédération de la Haute Couture et de la Mode and the backing of the Paris mayor’s office.
Dubbed Le Défilé L’Oréal Paris, it is billed as the first runway down the French capital’s tony shopping street. On the catwalk will be a number of L’Oréal Paris spokespeople, including Jane Fonda, Doutzen Kroes, Maria Borges and Soo Joo Park; new faces; models sporting 70 hair and makeup looks — twists on Parisian chic; fashion icons, and influencers, according to the brand.
The program is done in partnership with the Chopard jewelry brand and 18 established and emerging fashion houses.
“This is a celebration of Paris, the heart of our brand, and the fashion-beauty synergy that drives creativity forward in this city,” said Pierre-Emmanuel Angeloglou, L’Oréal Paris global brand president, in a statement. “Bringing the show onto the most famous street of Paris is a way of opening up the worlds of fashion and beauty like never before. Le Défilé L’Oréal Paris is truly open to all, and we are proud to cast models and spokespersons from all around the world,
ON CAMERA: Victoria Beckham continues to gain ground in beauty by pressing into digital while also expanding retail global distribution of the makeup collection she has created in partnership with Estée Lauder. Last week, she released two how-to videos. On one clip, she creates a smudgy eye and on the other she demonstrates her technique for facial contouring. According to Lauder, the videos combined drew 20 million views in the first week.
A third video, tackling the fine points of using pink, was released Tuesday and a fourth is expected this week. “I still have a lot to say,” she noted while discussing the importance of digital in developing her brand. It comes from experience. “I wear everything in this collection,” she flatly stated.
Beckham was on deck Tuesday to feature on Sephora’s Instagram Stories channel, according to Stephane de la Faverie, global brand president of Estée Lauder. Simultaneously, the brand was put on sale in five of the chain’s doors.
Beckham was speaking Monday night in TriBeCca during her first product presentation before a digital crowd of more than 140 influencers, bloggers and beauty editors. “I’ve just scratched the surface at the moment,” she said of the 28 stockkeeping unit collection, noting
Gucci Westman used augmented reality for her “Lauren Hutton on Safari” look at Hellessy.
Backstage beauty went digital during New York Fashion Week.
At Hellessy last Friday, makeup artist Gucci Westman eschewed traditional paper charts in favor of the Perfect365 Pro makeup artist app.
YouCam Makeup teamed with Nolcha Shows to create a series of augmented reality makeovers inspired by NYFW. The company also provided exclusive backstage access with Internet live streaming.
“This is the future, it is where everything is heading. It’s modern and there’s a playfulness to it that’s nice,” said Westman, a backstage favorite at fashion shows. She added even her tech-savvy kids deemed the app cool.
Perfect365 Pro was specifically created for makeup artists and uses an augmented reality platform that allows makeup artists to communicate through virtual try-ons. The looks can be viewed on photos or live using the “Live Mirror” feature. According to a recent study from Poshly, 32 percent of makeup artists are now using digital makeup apps to communicate makeup looks to clients.
“The beauty industry is evolving, and having elite artists [like Westman] on the platform is only a further testament to this,” said Cara Harbor, vice president of marketing for Perfect365, Inc.
At Hellessy, Westman discussed the
Two hair trends have emerged so far this fashion week — undone braids and slicked-back locks.
Models at Philipp Plein were fitted with yards of extensions that were tied into Rapunzel-esque braids that went past models’ knees. Another set of extensions was tied into a separate braid, and woven along the main plait, with fake flowers attached.
“Because it’s heavy, the length needs to be added from the top,” said Tina Outen, who led the hair look for the show. Models designated as good girls had colorful flowers attached to their hair, while those classified as bad girls wore black flowers.
At Chromat, hairstylist Kien Hoang created a braid inspired by a volcano, he said. Two pulled-apart braids framed model’s faces, with a third tucked into a midheight ponytail. “What we wanted to do was do a braid, but it’s really about the direction of the braid, where it’s almost like a volcanic situation into a tight-fitting cornrow, and then afterwards we’re going to pull and roughen up the braids so it’s nice and airy and roughened up — as if the volcano has had an explosion.”
Models at Jill Stuart also sported braids that were almost hidden amongst waves.
On the other end of the
It has been 20 years since Anastasia Soare proved the power of a perfectly arched brow. And to celebrate the founding of Anastasia Beverly Hills, she’s created a limited-edition gift set, 20 Years of Beautiful Brows. It sports 72 products representing the brand’s full range of offerings including fillers, tools and brushes, along with signature items such as Brow Wiz, Dipbrow Pomade, Brow Powder Duo and Clear Brow Gel.
Romanian-born Soare launched her namesake brand with a Beverly Hills flagship salon in 1997. Her calling card was her “Golden Ratio” eyebrow-shaping method that put eyebrows on the beauty industry map.
Working and listening to clients, she set the groundwork for her first product line launched in 2000. “[The salon] was a great opportunity for me to really understand firsthand what clients really needed, which of course led to the creation of an entirely new beauty category — brow products. It’s been an incredible experience to have products available in stores and do personal appearances to educate clients in brow shaping and properly using the products,” Soare told WWD.
Soare’s brand was further accelerated in 2012 when her daughter Claudia convinced her to embrace social media, particularly Instagram. Since eyebrows are so visual, Instagram was the perfect platform
The Dr. Brandt Foundation is launching a new social media campaign called #sayiloveyou in conjunction with Suicide Prevention Awareness Month. The effort is dedicated to raising funds and awareness for the fight against suicide and depression.
The foundation was established in honor of Dr. Fredric Brandt, the founder of Dr. Brandt Skincare. Brandt, who is credited with numerous innovations in dermatology, suffered from depression most of his life. He was found dead, an apparent suicide, in his Coconut Grove, Fla., home on April 5, 2015.
“After the difficult journey of losing a friend and mentor to suicide, it really prompted me to research how many people are affected by this issue every day. I was truly astonished by the facts and numbers,” said Stephane Colleu, chief executive officer and president of Dr. Brandt Skincare. “According to the AFSP, American Foundation for Suicide Prevention, more than 44,000 people die by suicide every year, that’s almost one person every 16 minutes. This really puts things into perspective.”
Colleu added he felt “compelled to create a voice” for those who may be silently suffering and contemplating suicide. “As a foundation, we have made this our mission by starting an open conversation around depression and suicide, while engaging
Designers are shaking it up in the nail department this New York Fashion Week — and graphic nails are trending.
In recent seasons, many designers favored a natural nail look (Victoria Beckham has shown manicured but otherwise bare nails in two recent shows) — or at least a neutral nail look — but this season, several shows have branched out into graphic nail art.
At Creatures of Comfort on Thursday, nail artist Alicia Torello for Deborah Lippmann hand-painted designs in pale blue, lavender and metallic green onto models’ nails. The shapers looked natural — like flowers or leaves, and the rest of the nail was left bare. The idea was to showcase negative space, Torello said. The overall beauty look at Creatures of Comfort was safari-inspired, with makeup meant to look like the models had been out in the sun too long and hair that appeared sweaty, textured and undone.
Deborah Lippmann was also the force behind graphic nails at two other shows — Kate Spade and Jason Wu, which both featured clean lines.
At Kate Spade, Lippmann’s polish in Shape of My Heart, a light pink, was combined with a black line (in Fade to Black) on one nail. At Jason Wu, Lippmann’s
The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.