With knowledge gleaned from its year-old experiential boutique in New York City’s Flatiron District, L’Occitane has now redesigned its Canadian flagship. One of the company’s largest doors, the 1,600-square-foot store in the Yorkdale Shopping Centre takes the digital experience to new levels.
The goal, according to Paul Blackburn, North American vice president of concept design, construction and merchandising, is to transport visitors to Provence.
“At Yorkdale, we have reimagined the natural elements of Provence [air, fire, water and earth] and expressed them through product and brand experiences. We wanted to create more fun, unexpected experiences, to surprise and delight the consumer, Blackburn explained.
L’Occitane commissioned School House as lead designers for the store. Keeping with the brand’s commitment to sustainability, all lighting is 100 percent LED and, for the first time in North America, an in-store bottling recycling program in partnership with Terracycle will be offered. A great deal of materials used are environmentally friendly.
The boutique is located in the Yorkdale Shopping Centre.
The focus of the digital bells and whistles in Flatiron were mostly featured at the culmination of a shopping trip — the Smart Beauty Fitting Room. With the new store, the experience kicks off right from the front of the store