Anastasia Beverly Hills Celebrates 20 Years of Perfecting Eyebrows

It has been 20 years since Anastasia Soare proved the power of a perfectly arched brow. And to celebrate the founding of Anastasia Beverly Hills, she’s created a limited-edition gift set, 20 Years of Beautiful Brows. It sports 72 products representing the brand’s full range of offerings including fillers, tools and brushes, along with signature items such as Brow Wiz, Dipbrow Pomade, Brow Powder Duo and Clear Brow Gel.
Romanian-born Soare launched her namesake brand with a Beverly Hills flagship salon in 1997. Her calling card was her “Golden Ratio” eyebrow-shaping method that put eyebrows on the beauty industry map.
Working and listening to clients, she set the groundwork for her first product line launched in 2000. “[The salon] was a great opportunity for me to really understand firsthand what clients really needed, which of course led to the creation of an entirely new beauty category — brow products. It’s been an incredible experience to have products available in stores and do personal appearances to educate clients in brow shaping and properly using the products,” Soare told WWD.
Soare’s brand was further accelerated in 2012 when her daughter Claudia convinced her to embrace social media, particularly Instagram. Since eyebrows are so visual, Instagram was the perfect platform

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