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This handful of brands has managed to stand out in an increasingly crowded independent fragrance category vying for market share and a more educated than ever consumer. Shoppers are looking for something different — the antithesis of the blockbuster designer fragrance — and are willing to shell out hundreds of dollars for a single bottle, especially when it’s formulated with rare accords and has very limited retail distribution. Below, the newest launches from four ranges that take it a step further, each incorporating a differentiated fragrance experience into their brand DNA that include a semi-bespoke option that allows for blending in-store with a proprietary technology, elaborate Japanese tea ceremonies and in some cases, batches so small that each bottle is numbered.
Fueguia 1833 Tonicos Botanics
Julian Bedel, who founded Fueguia 1833 in Buenos Aires eight years ago, is maniacal about exclusivity. His fragrances are sold only on the brand’s web site and its five freestanding boutiques in New York’s SoHo neighborhood, Tokyo, Zurich, Buenos Aires and Milan. (The original door in Milan closed temporarily to move locations and is gearing up to reopen.) Bedel said there are plans to open an additional six throughout the year, including second doors in Tokyo and New
Across all subsegments in makeup, skin and hair care, tools and devices comprised seven out of 10 of Amazon’s best-selling prestige products from its Luxury Beauty section between Black Friday and New Year’s Eve. Here, the full list:
Top 10 Prestige Bestsellers:
BabylissPro Nano Titanium-Plated Ultra-Thin Straightening Iron, $139.95.
BabylissPro Nano Titanium Dryer, $84.95.
Chi Original 1” Flat Hair Straightening Ceramic Hairstyling Iron, $59.99.
Chi G2 Ceramic and Titanium Hairstyling Iron, $129.95.
Clarisonic Mia 1 Skin Perfecting Starter Holiday Gift Set, $129.
Clarisonic Mia 2 Speed Facial Sonic Cleansing Brush, $169.
EltaMD UV Clear Broad-Spectrum SPF 46, $32.50.
Grande Cosmetics GrandeLash-MD, $65.
L’Occitane Shea Butter Hand Cream, $29.
The Beachwaver Co. S1 Curling Iron, $129.
PARIS — As the surge in niche brands and naturals continues to crest, a new generation of perfumers is marrying the two in France.
The country considered the birthplace of modern perfumery is seeing a wave of new natural fragrance brands, such as 100Bon, Parfumeurs du Monde and Source de Provence, whose scents are not of the grassroots, purely aromatherapy ilk. Rather, they’re more complex creations that are increasingly drawing fine-fragrance lovers’ attention.
“Many companies and people value natural solutions today,” said Helen Lalitte, president of Sevessence, a Paris-based boutique perfume house that develops wholly natural and organic creations, who noted the appeal is twofold.
Clients, she said, are looking for “fragrances that are natural and provide wellness through some of the essential oil benefits ‘built in’ the perfumes.”
While the numbers are still small, the niche natural fragrance market is on the upswing in numerous countries around the world. In the U.S., the market for natural fragrances in perfumes and cologne is expected to grow 2.3 percent per year to $235 million in 2020, according to The Freedonia Group.
“Gains in demand for premium perfumes are expected to continue through , supporting demand for high-value natural ingredients going forward,” Freedonia said. “In addition, growing
As Coty continues to refresh into its beauty portfolio, the company has named street artist Indie184 as its chief artistic officer for the Rimmel London brand. It is the first role of its kind for Rimmel London, which in the past counted celebrities such as Kate Moss, Zooey Deschanel and Georgia May Jagger as ambassadors.
Engaging Indie184, whose real name is Soraya Marquez, is known for her graffiti-influenced art. Her work dovetails with the brand’s Edge Your Look Campaign activated in 2017 to promote cultural richness, diversity and a sense of freedom that is reflected in the makeup line. She’s expected to harness her insights of street beauty to help Rimmel maintain its bold positioning in the mass market cosmetics category.
Indie184 is Rimmel London’s first chief artistic officer.
“Her work epitomizes the notion that beauty is art and art is beauty. Rimmel is all about redefining beauty standards and using our products to create your unique, bold and edgy look,” said Chandra Coleman, vice president of U.S. marketing at Rimmel London.
In partnering with Rimmel, Indie184 will translate her artistic perspective to edgy beauty looks that can be re-created with Rimmel products. She will consult on brand content creation to be rolled out in
Organic Indie beauty brand Captain Blankenship is introducing a lower-priced little sister brand exclusively at Target.
Sailor by Captain Blankenship is this month rolling out to 1,668 Target doors — that’s almost all of the retailer’s 1,834 store total — and target.com. The line consists of five skin and hair products that are unisex and formulated with plant-based ingredients. Prices range from $14.99 to $19.99.
Captain Blankenship — which is based in New York’s Hudson River Valley and is in about 250 U.S. doors at retailers like Credo, Follain, sephora.com and Anthropologie — is perhaps best known for its signature Mermaid hair franchise, including a sea salt spray, hair oil, dry shampoo and a gold-flecked shine spray that gives hair an Instagrammable glimmer effect. All of Captain Blankenship’s products are formulated with wild-harvested, organic plant oils, flowers, seaweeds, sea salt and organic essential oils, and without synthetic preservatives, parabens, sulfates and non-natural fragrances. That kind of specific formulation can come at a price — Captain Blankenship’s products run up to $38, higher than the average beauty item at Target.
The retailer approached founder Jana Blankenship about creating an exclusive, lower-priced line based off her Captain Blankenship formulations. A visit to Target headquarters last year proved
Coty Inc. is getting ready — with Amazon’s Alexa.
The beauty conglomerate has developed a skill specifically for the Amazon Echo Show — the version of the company’s voice-activated service that includes a video screen — called Let’s Get Ready. The program will be deployed in the U.K. Wednesday and offers consumers a way to not only shop across several Coty consumer brands (Rimmel, Max Factor, Boujois, Sally Hansen and Clairol), but to learn different beauty looks.
“What we like to think is that this will show the consumer the value of certain products in the portfolio and help them get what they want, which leads to shopping,” said Fred Gerantabee, Coty’s vice president of digital innovation.
To start, users say: “Alexa, let’s get ready.” Then, the program walks a potential shopper through either beauty trends — like the unicorn look or matte lips — or suggests looks based on events in the user’s life. Let’s Get Ready can also draw data directly to Facebook (when linked), so it can potentially match a party to a smoky eye, for example. Once a look is selected, the program walks users through application steps — pausing after each new direction — and users can elect
MILAN — Ermanno Scervino is entering the fragrance arena. The Florence-based firm has signed a licensing agreement for the development, marketing and distribution of its first women’s fragrance, which is due to bow in the second half of 2018.
The worldwide agreement with Mavive SpA will last five years.
“The launch of our first fragrance marks a further important step in the growth and expansion strategy our brand has undertaken in the last two years,” said the fashion house’s chief executive officer Toni Scervino. The executive added that Mavive was “the perfect partner” to embark on the entry into the beauty category as both companies “share the same values of craftsmanship, attention to detail and high quality of production.”
Mavive’s ceo Massimo Vidal underscored the fashion brand has many assets that can serve as inspiration to “create an iconic perfume that can be an international success” and that can “enable us to establish ourselves in the distribution of international selective perfumery.”
Vidal founded the Venice-based Mavive in 1986, an outgrowth of the family-run business Vidal Profumi, launched at the beginning of the 20th century. Mavive operates in more than 90 countries with a range of brands, including Blauer, Replay, Police and the niche perfumery label The Merchant of Venice,
The lather-rinse-repeat era has officially come to a close.
These days, consumers are treating hair more like skin, and incorporating scalp scrubs, serums and masks into their regimens. Like many beauty trends, the shift underscores the modern customer’s penchant for wellness. And hair-care brands are rushing to introduce products to take advantage of the trend — and boost a category where growth has stalled.
Consumers are realizing that skin and hair care go hand-in-hand, according to Sam Cheow, L’Oréal USA’s chief product accelerator, and that both are linked intrinsically with health and wellness.
“The skinification of hair is not a new trend, but it has been intensifying the last couple of years,” Cheow said. “We’re seeing now the bigger engine that is driving it — it’s powered by lifestyle and the way we look at hair and skin and what we eat.
“It’s a timeless proposition, but we’re seeing it now more actively because how we live has changed — we’re seeing beauty from the inside out and consumers are more savvy. They’re juicing, eating raw foods, there’s vegan restaurants,” Cheow continued. “[Consumers] might not be vegan, but they like to indulge in vegan meals because they want the benefits.”
Cheow noted that at L’Oréal, the
With a fresh influx of capital, hair color business Madison Reed is readying a retail rollout.
The brand has plans to open a total of 25 color bars — physical spaces that focus on color instead of all the offerings of a traditional hair salon — by the end of 2019, and has hired former Redken master colorist David Stanko as vice president of technical design and education as part of its expansion efforts.
“These are not salons,” said Madison Reed founder and chief executive officer Amy Errett. “These are a very innovative, disruptive force in an industry that has had primarily one way of doing things.”
Stanko will oversee colorist education and be involved with research and development. Future products from Madison Reed will include an extended shade range and other types of hair products, he noted, adding that the company is keeping specific innovations “top secret.” Stanko will also spearhead the creation of an internal certification program that aims to give colorists a clear path for a future with Madison Reed, he said.
“It’s a very fresh model within the world of hair color. We haven’t seen any disruption in retail hair color in decades, it’s been same old, same old,” he said,
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