Tina Hedges had her light-bulb moment during a shopping trip in New York’s Chelsea Market. Eyeing the jugs of oil and vinegar on tap at The Filling Station, Hedges, a beauty industry veteran who cut her teeth at L’Oréal and The Estée Lauder Cos. Inc., thought to herself, “Why can’t women experience beauty the way they experience food?”
Thus was born Loli Beauty — the online, direct-to-consumer beauty brand that allows customers to customize their own clean beauty products across the skin, hair and body categories. Loli stands for Living Organic Loving Ingredients.
Hedges, who is Loli’s founder and chief executive officer, officially launched the brand this month, after testing the model for more than a year and closing its Seed round of funding earlier this summer.
The Loli process works like this: Customers select one of three categories — hydrate, cleanse or treat. From there, they can choose an all-natural base formula, such as blue cornflower water for cleansing or matcha coconut paste for treating acne. Depending on what base a customer has chosen, a list of mix-ins is available, also all-natural ingredients — from royal manuka honey for revitalizing and aloe juice for calming. Customers are sent products separately, with instructions for
Tom Ford Beauty’s first store — which opens Nov. 20 in London’s Covent Garden — is everything one would expect from the designer.
Never one for subtlety, customers who enter the new Tom Ford Beauty boutique will be greeted by LED screens projecting bustier-clad pin-ups photographed from the waist down, sitting with strategically placed bottles of eau de parfum “F–king Fabulous” between their legs.
At least the word “F–king” is blacked out.
“The…client wants an emotional experience. They want to connect with our products in a sensorial way. They want to combine, mix and layer our fragrances and cosmetics to make them their own. Now they will finally have the perfect place to do that,” Tom Ford said of the only offline presence dedicated solely to his namesake beauty range.
The store concept — a confluence of technology and the over-the-top glam with which Ford has become synonymous — is the designer’s vision entirely. Fragrance, color and grooming will have dedicated rooms within the two level, 1,400-square-foot boutique, showcasing the full range of product in each category as well as offering services that Ford called “impeccable and high-tech.” Decor includes the aforementioned LED screens installed in the front windows to showcase recent launches and
It has been a whirlwind few weeks for influencer Patrick Starrr.
Last week news broke that Starrr, whose real name is Patrick Simondac, would launch a yearlong collaboration with MAC Cosmetics. The deal with Starrr, who turned 28 last year, is MAC’s “broadest” collaboration to date, according to the company. Specifically, the effort stretches beyond typical paid-for content deals or product partnerships with Starrr given full creative reigns, according to MAC. He also has a new E! News Snapchat program called “Face Forward,” a fresh take on the tried-and-true makeover tutorial. This weekend, Starrr will cohost the first American Influencer Awards in Los Angeles alongside Kandee Johnson.
As a gay man who often dons a turban, Starrr acknowledged he doesn’t fit the typical beauty guru mold. Raised in Orlando, Fla. as a “good Catholic Filipino boy,” Starrr found an outlet for his makeup artistry working at a MAC Cosmetics counter. Looking to further express his skills, he posted his first YouTube video in 2013.
He’s come a long way from begging for more hours at the mall — he’s now one of the poster boys of influencer beauty tutorials. Starrr’s YouTube channel has more than 3 million subscribers. His Instagram sports more than 3.7 million
Customers who enter the new Tom Ford Beauty boutique will be greeted by LED screens projecting bustier-clad pin-ups photographed from the waist down, sitting with strategically placed bottles of eau de parfum “F–king Fabulous” between their legs.
At least the word “F–king” is blacked out.
Not one for subtlety, Tom Ford’s first beauty store, which opens Nov. 20 in London’s Covent Garden, is the Estée Lauder Cos. Inc.-owned brand’s first freestanding door. It’s also the only off-line presence dedicated solely to Ford’s namesake beauty range.
“My goal is for Tom Ford to be a $2 billion brand and this is the next step to get there,” Ford told WWD.
And the brand might very well be on its way.
An industry source said that Tom Ford Beauty is now on track to hit $1 billion in sales before 2019, more than a year ahead of schedule. (WWD reported in June 2016 that the brand was on track to hit $500 million by the fiscal year that ended June 30, a 29 percent lift from 2015 to 2016, with plans to reach $1 billion in sales by 2020).
Guillaume Jesel, global brand president, Tom Ford Beauty, declined to comment on projections but said the brand grew more
LONDON — Nip + Fab has named Sofia Richie a brand ambassador. She will be the face of the label’s skin care and makeup launches. The daughter of Lionel Richie and sister of Nicole Richie, she has appeared in campaigns for Tommy Hilfiger, Michael Kors and Chanel.
“I’m loving her style, “said Maria Hatzistefanis, Nip + Fab president and the founder of its parent brand, Rodial. “She has an edge and great confidence for her age. I love the way that she is so natural with her skin. She has beautiful skin and her makeup is dewy, but very natural. I feel this embodies the Nip + Fab’s philosophy.”
Hatzistefanis said she discovered Richie while she was in New York for fashion week last February. Hatzistefanis happened to be staying at the same hotel as Richie. “I looked at her like, ‘Oh my god who is this girl?’ She’s so cool,” said Hatzistefanis. “She had this kind of air of being someone special. That evening, I saw her again at the Alexander Wang show sitting front row. I found her from stalking her Instagram.”
Richie said she has been using the brand’s masks for years, and said her favorite products are the Glycolic Fix
Barber Michael W. Haar is bringing the experience of an Italian barbershop to Manhattan in tandem with Proraso, Italy’s leading shave brand.
Haar, who has been the U.S. national barber for Proraso, opened Haar & Co. today in New York’s West Village at 45 Christopher Street. The Proraso brand, distributed in the U.S. by Bigelow Trading, is used and sold in the shop.
“The barbershop is an extension of the brand,” explained Ian Ginsberg, president of C.O. Bigelow Apothecaries. To gear up for the opening, Proraso sent Haar on a fact-finding mission throughout Italy where he trained with “the finest barbers in every city,” and attended a Proraso master barbiere training program, said Ginsberg.
With branding and creative done by Redscout and architecture by Moschella & Roberts, The 700-square-foot site sports six chairs decorated in a throwback style to barbershops of the past — indicative of Haar’s persona. “He lives his life in the jazz age,” Ginsberg added.
Michael W. Haar
Services includes Italian-inspired hot-towel shaves, haircuts, beard trims and facial massages. Prices range from $55 for a haircut $90 for a haircut and shave.
“There are a lot of shops around,” acknowledged Ginsberg. “But it was important for us, with the number-one brand in Italy, to
Ernest Supplies wants to appeal to a broader audience.
The men’s skin-care line, which was founded by John Cafarelli about four years ago, is stocked in retailers including Barneys New York, Mohawk General Store and Fred Segal, but Cafarelli, a former banker who invested in brands such as Intermix and Skull Candy, is making an effort to target department store distribution and a female customer.
“Our distribution is a part of our marketing strategy. We’ve wanted to build our brand and establish who we are and who we want to be in the marketplace. That’s been the focus to date,” said Cafarelli. “But the strategy is adjusting. There will be more focus on our web business, but there’s also a huge opportunity to penetrate larger retailers. I’m bullish on the opportunity to connect to customers via brick and mortar retail.”
Cafarelli started Ernest Supplies after formulating his own travel-friendly moisturizers that friends started to request. He launched with Steven Alan and got a bigger break by partnering with Birchbox. The assortment includes a dual-enzyme face polish, a soap-free gel face wash, eye serum, shaving sets and charcoal toothbrushes. Cafarelli gained a following with packaging, specifically the travel-sized pouches that are big hits on
Clé de Peau Beauté has a new face.
The Shiseido-owned brand of luxe skin care and makeup has tapped actress Felicity Jones as global brand face — her first print and digital campaign for the brand is to launch in the U.S., Canada, Asia and travel retail in January. The campaign is meant to reintroduce consumers to La Crème, Clé de Peau’s signature antiaging cream, and reinforce it as the star product in the brand’s portfolio.
Clé de Peau Beauté La Crème
In her role, Jones will replace Amanda Seyfried, who was named Clé de Peau brand muse and global spokesperson in 2010. Seyfried’s last campaign was for the 2017 holiday season. Jones is perhaps best known for her role as Jane Wilde, Stephen Hawking’s ex-wife, in Hawking’s biopic “The Theory of Everything” — for which she was nominated an Academy Award.
Jones’ appointment marks a turning point for the 35-year-old Clé de Peau, which in January will begin to unfurl a long-awaited relaunch designed to spread brand awareness in markets outside of its native Japan. The relaunch is rooted in Shiseido chief executive officer Masahiko Uotani’s Vision 2020 strategic plan, which aims to grow the overall company to $10 billion in sales annually by
PARIS – Interparfums SA expects another year of double-digit growth in 2017.
The Paris-based subsidiary of Interparfums Inc., of New York, on Tuesday maintained projections for consolidated revenues, which are anticipated to reach 400 million euros to 405 million euros this year. Operating margin, meanwhile, is on track to hit 13 percent to 13.5 percent, the company said.
Philippe Benacin, Interparfums SA chairman and chief executive officer, said that 2017 will be the “third consecutive year of more than 10 percent growth, a performance reflecting, among other factors, a balanced mix in our business between established lines and launches.”
A successful introduction this year was Mademoiselle Rochas, and Coach confirmed its success in the fragrance arena, bolstered by the introduction of the label’s men’s scent in the fall, according to Interparfums.
Benacin said that the company’s sales gains in 2018 will remain “moderate, at around 5 percent, as we intentionally focus on flanker launches in order to offer us a short breather that is indispensable for the consolidation of existing lines.”
In 2018, the group’s revenues should be 420 million euros to 425 million euros, and its operating margin is expected to remain somewhere between 13 percent and 13.5 percent “as robust media investments are
A single white space has emerged in an oversaturated beauty market: body care.
Surprisingly, the category represents just 9 percent of the overall $5.4 billion prestige skin-care market in the U.S., according to data from The NPD Group, which puts body-care sales for the 12 months ending Sept. 30 at just $275.8 million. This might still be a very small portion of an otherwise substantial sector of beauty, but it’s picking up speed, according to retailers and brands globally.
There’s a lift in body-care sales and consumer interest in the category being felt industrywide right now. While this stems from a mature consumer seeking the same anti-aging treatments for her body as she does her face or a cultural fixation on full-body wellness, it’s hitting from the mass level at Amazon all the way up to prestige and luxury at retailer Cos Bar.
So forget color or introducing another vitamin C serum or face oil — body is where brands should look if they’re seeking to bolster business. Just ask companies like Sisley Paris which, according to Jim Maki, president of Sisley USA, is seeing body care grow five times as fast as skin care in the U.S.A. At the other end of
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